JOAN'S EYE

Logo / Branding

A brand creation project for a start-up gin distillery. The colour of the gin made it stand out compared to other brands I had encountered, and needed a label to reflect this. I decided to choose a bold, cartoonish approach to make the label jump out when placed on a busy shelf, the vibrant and almost neon colour would attract the eye compared to various greens and blues.

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  • Instagram - Black Circle
AJC - 2019 (White).png